Shopify
Wellness Brand — Emotional Storytelling Shopify Store
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The Challenge
BetterDays sells optimism — but their store was transactional and flat. Repeat purchase rate was critically low.
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Our Solution
We built a mission-first Shopify store with warm visual language, brand storytelling sections, community UX and a high-converting email capture flow.
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Implementation
- 01Brand story & mission sections on homepage and about page
- 02Community UGC section and customer story carousel
- 03Email capture popup with Klaviyo welcome flow
- 04Post-purchase loyalty flow to drive repeat visits
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Impact & Results
58%
Email Signups
First 30 days
+47%
Repeat Purchases
Within 90 days
+36%
Avg Session Time
Storytelling impact
2 weeks
Delivery Time
Full build & QA
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Key Features
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Mission & brand story sections- Community UGC & customer story blocks
- Email capture with Klaviyo welcome flow
- Post-purchase loyalty automation
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