Shopify

Premium Brand Shopify Redesign with Checkout Optimisation

Lead Shopify Developer
3 Members
1 Month

The Challenge

Problem Statement

Cinea's existing Shopify store looked outdated and failed to communicate the premium feel of their brand. A complete redesign was needed — without disrupting the live store.

Our Solution

Strategic Approach

We designed and developed a new custom Shopify theme with editorial-style layouts, dynamic product displays and a streamlined multi-step checkout. Every design decision was rooted in conversion data — reducing friction at each stage of the buyer journey.

Implementation

Key Steps
  • 01
    Full custom Shopify theme build — editorial layouts, premium typography
  • 02
    Dynamic product display with colour & variant switching
  • 03
    Streamlined checkout flow — fewer steps, higher completion rate
  • 04
    Brand identity cohesion across all pages and components

Impact & Results

Measurable Outcomes
48%
Add-to-Cart Rate
Increase after redesign
-34%
Bounce Rate
Homepage improvement
+27%
Checkout Completion
Reduced drop-off
4 weeks
Delivery Time
Full redesign & QA

Key Features

Highlights
  • Custom premium theme from scratch
  • Dynamic product variant display
  • Optimised multi-step checkout
  • Full brand identity system

Tech Stack

Shopify
Liquid
JavaScript
CSS
Figma