Shopify

Art & Decor Brand — WooCommerce Store with Custom Frame Configurator

Lead WordPress Developer
4 Members
4 weeks

The Challenge

Problem Statement

Custom framing is a considered, high-value purchase — customers need to visualise the product before committing. Frames for Prints had a basic WooCommerce store with no product visualisation.

Our Solution

Strategic Approach

We built a custom WordPress/WooCommerce store with a live frame configurator, room-context mockup previews, material comparison tables and a checkout that guided customers through their selection with confidence — turning hesitant visitors into high-value buyers.

Implementation

Key Steps
  • 01
    Custom JavaScript frame configurator — real-time preview by size & material
  • 02
    Room mockup preview system — see frame in a living room context
  • 03
    Material comparison table with wood grain, metal & colour swatch display
  • 04
    Guided WooCommerce checkout with selection summary & confidence signals

Impact & Results

Measurable Outcomes
88%
Product Page CVR
Configurator impact
+61%
Avg Order Value
Upsell & material upgrades
-45%
Checkout Drop-off
Guided selection impact
4 weeks
Delivery Time
Full build & QA

Key Features

Highlights
  • Live frame configurator with real-time preview
  • Room context mockup previews
  • Material comparison tables & swatches
  • Guided WooCommerce checkout

Tech Stack

WordPress
WooCommerce
PHP
JavaScript
ACF