Shopify

Bundles & Subscription Revenue Optimization

Lead Shopify Developer
4 Members
4 Months

The Challenge

Problem Statement

The store was entirely dependent on one-time purchases with no recurring revenue model in place. Low average order value and minimal customer retention were limiting overall revenue growth.

Our Solution

Strategic Approach

We implemented a Shopify-native bundling system paired with a flexible subscription model, enabling recurring orders at preferential rates — directly improving average order value and long-term customer retention.

Implementation

Key Steps
  • 01
    Designed high-converting product bundles including starter kits and best-seller packs
  • 02
    Integrated Shopify-compatible subscription billing with full bundle support
  • 03
    Implemented dynamic Subscribe & Save pricing to incentivise recurring orders
  • 04
    Built automated Klaviyo retention flows

Impact & Results

Measurable Outcomes
54%
Average Order Value Increase
Driven by strategic product bundling
2.7x
Customer Lifetime Value Growth
Among active subscription customers
37%
Repeat Purchase Rate
Achieved within the first 5 months
31%
Monthly Revenue from Subscriptions
As a share of total monthly sales

Key Features

Highlights
  • Shopify bundle builder configured
  • Subscribe & Save pricing model
  • Automated retention & churn prevention
  • Enhanced Shopify product pages

Tech Stack

Shopify
Liquid
JavaScript
Bundler App
Subscription App