The Challenge

Lippy Oil had a strong product range but their WooCommerce store looked like a generic template. It failed to communicate their clean beauty positioning and a checkout flow that was losing mobile customers before purchase completion.

Our Solution

We built a fully custom WordPress theme with WooCommerce — ingredient transparency sections, dermatologist callouts, influencer review blocks and an SEO foundation targeting high-intent beauty keywords.

Implementation

• 01
  Custom WordPress theme build with clean beauty visual language
• 02
  Ingredient transparency & dermatologist-approved product sections
• 03
  On-page SEO setup with Rank Math — targeting beauty keywords
• 04
  WooCommerce mobile checkout optimisation

Impact & Results

Key Features

• 
  Custom WordPress theme from scratch
• 
  Ingredient transparency sections
• 
  SEO foundation with Rank Math
• 
  WooCommerce mobile checkout rebuild
  

Tech Stack