Shopify

Luxury Fragrance Brand — Sensory WordPress eCommerce Experience

Lead WordPress Developer
4 Members
4 weeks

The Challenge

Problem Statement

Sandscents sells luxury candles and fragrances online — but scent can't be experienced through a screen. Conversion from new visitors was critically low.

Our Solution

Strategic Approach

We built an immersive WordPress experience with scent-story sections, mood-based product discovery, fragrance note breakdowns and a personalisation quiz that recommends the ideal candle. By turning uncertainty into guided confidence, first-purchase conversion rates jumped significantly.

Implementation

Key Steps
  • 01
    Scent story sections — fragrance notes, mood pairings, burn time & materials
  • 02
    Mood-based product discovery — shop by mood, space or occasion
  • 03
    Personalisation quiz — recommends fragrance based on preferences
  • 04
    Luxury visual design with immersive scroll animations

Impact & Results

Measurable Outcomes
94%
Quiz Completions
Of quiz starters
+57%
First Purchase CVR
New visitor conversion
+48%
AOV Increase
Discovery & bundle lift
4 weeks
Delivery Time
Full build & QA

Key Features

Highlights
  • Scent story & fragrance note sections
  • Mood-based product discovery
  • Personalisation quiz with recommendations
  • Immersive scroll animations

Tech Stack

WordPress
WooCommerce
PHP
JavaScript
Figma