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Shopify

Wellness Brand — Emotional Storytelling Shopify Store

Lead Shopify Developer
4 Members
2 weeks

The Challenge

Problem Statement

BetterDays sells optimism — but their store was transactional and flat. Repeat purchase rate was critically low.

Our Solution

Strategic Approach

We built a mission-first Shopify store with warm visual language, brand storytelling sections, community UX and a high-converting email capture flow.

Implementation

Key Steps

  • 01Brand story & mission sections on homepage and about page
  • 02Community UGC section and customer story carousel
  • 03Email capture popup with Klaviyo welcome flow
  • 04Post-purchase loyalty flow to drive repeat visits

Impact & Results

Measurable Outcomes

58%
Email Signups
First 30 days
+47%
Repeat Purchases
Within 90 days
+36%
Avg Session Time
Storytelling impact
2 weeks
Delivery Time
Full build & QA

Key Features

Highlights

  • Mission & brand story sections
  • Community UGC & customer story blocks
  • Email capture with Klaviyo welcome flow
  • Post-purchase loyalty automation

Tech Stack

ShopifyLiquidJavaScriptKlaviyoFigma
View PlansSchedule Demo
Wellness Brand — Emotional Storytelling Shopify Store